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In: Feature, How To's

The need to advertise is more important today than ever before. How do you overcome the noise and get your message out? A couple of social posts and an email message, are probably not providing a focused enough message to break through the clutter of today. Below are 5 reason why you NEED to advertise and the approach you should to take to achieve the results that you desire. Increase your reach: Reach and frequency are everything when building your brand and increasing your visibility in the community. In order to achieve both, you need a well thought out strategic plan.  A solid strategic planRead More →

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In: Feature, Media

Choose your platforms wisely. That is seemingly an overwhelming statement for most organizations these days. So many social media platforms, so little time. How do you decide when there are so many choices; YouTube or Locals? Facebook or Tik Tok? Snapchat or Pinterest? What is the formula that is going to work for my situation and goals? A few key considerations: Your goals, Your limitations, Your audience, Platforms that fit your needs geographic popularity and age group of your main demographic. Your goals Starting with the end in mind, write out your ultimate outcome for the project that you would like to create. Now, it’sRead More →

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In: Feature, Media, Uncategorized

Print is more practical today than ever!  From the time of Johannes Gutenberg, who invented the printing press in 1450 till the modern day – Print Still Rules.  The Gutenberg Press increased literacy across Europe, as books where more readily available to the common man.  Readers thirst for knowledge took care of the rest. Almost 600 years later, thousands of Newspapers, Magazines and other Periodicals are printed daily. Millions of pages of words and images distributed right to the hands of your possible prospect.  People want the news, (your business being included with that content), by association your ad receives additional credibility by being placedRead More →

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In: Bolognese, Media, Uncategorized

Bad ads? If you’ve been around more than 30 minutes, I’m almost certain that you have encountered bad ads. Print, broadcast or social — they exist….. Beautifully designed ads that are diminished by omitting the phone number, physical address, or reducing text so small that it becomes indiscernible in printed form, or the mystery commercial. The one that leaves you wondering ‘what were they even promoting’? International advertisers use the mystery commercial formula frequently, surely it’s to overcome a multi country language barrier. However, my feeling is that the message is forgotten immediately. There being no lasting anchor planted during viewing. That would be especiallyRead More →

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In: Bolognese, Dolor Emit, Lorem Ipsum, Markup, Uncategorized

Default Text Align – Left Align This is a paragraph. It is left aligned. Because of this, it is a bit more liberal in it’s views. It’s favorite color is green. Left align tends to be more eco-friendly, but it provides no concrete evidence that it really is. Even though it likes share the wealth evenly, it leaves the equal distribution up to justified alignment. Center Align This is a paragraph. It is center aligned. Center is, but nature, a fence sitter. A flip flopper. It has a difficult time making up its mind. It wants to pick a side. Really, it does. It hasRead More →

Sticky
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In: Dolor Emit, Feature, Lorem Ipsum, Uncategorized

Curabitur suscipit suscipit tellus. Etiam ut purus mattis mauris sodales aliquam. Praesent egestas neque eu enim. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Etiam imperdiet imperdiet orci. Nullam nulla eros, ultricies sit amet, nonummy id, imperdiet feugiat, pede. Sed augue ipsum, egestas nec, vestibulum et, malesuada adipiscing, dui. Donec mollis hendrerit risus. Nam pretium turpis et arcu. Sed aliquam ultrices mauris. Praesent venenatis metus at tortor pulvinar varius. Fusce pharetra convallis urna. Praesent blandit laoreet nibh. Sed lectus. Fusce vulputate eleifend sapien. Donec venenatis vulputate lorem. Phasellus tempus. Nam eget dui. Cras id dui. Ut tincidunt tincidunt erat. Praesent acRead More →

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In: Dolor Emit, Lorem Ipsum, Markup, Uncategorized

Welcome to image alignment! The best way to demonstrate the ebb and flow of the various image positioning options is to nestle them snuggly among an ocean of words. Grab a paddle and let’s get started. The image above happens to be centered. The rest of this paragraph is filler for the sake of seeing the text wrap around the 150×150 image, which is left aligned. As you can see the should be some space above, below, and to the right of the image. The text should not be creeping on the image. Creeping is just not right. Images need breathing room too. Let them speak likeRead More →

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In: Feature, Uncategorized

This post should display a featured image. Non-square images can provide some unique styling issues. This post showcasesa vertical featured image. Vestibulum fringilla pede sit amet augue. Curabitur ligula sapien, tincidunt non, euismod vitae, posuere imperdiet, leo. Quisque libero metus, condimentum nec, tempor a, commodo mollis, magna. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Nulla neque dolor, sagittis eget, iaculis quis, molestie non, velit.Read More →

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In: Dolor Emit, Lorem Ipsum, Uncategorized

Fusce neque. Phasellus volutpat, metus eget egestas mollis, lacus lacus blandit dui, id egestas quam mauris ut lacus. Fusce a quam. Nunc egestas, augue at pellentesque laoreet, felis eros vehicula leo, at malesuada velit leo quis pede. Phasellus a est. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Vestibulum ullamcorper mauris at ligula. Nullam accumsan lorem in dui. Nam adipiscing. Nullam accumsan lorem in dui. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. Curabitur ullamcorper ultricies nisi. Duis vel nibh at velit scelerisque suscipit. Praesent blandit laoreet nibh.Read More →