Bad ads? If you’ve been around more than 30 minutes, I’m almost certain that you have encountered bad ads. Print, broadcast or social — they exist….. Beautifully designed ads that are diminished by omitting the phone number, physical address, or reducing text so small that it becomes indiscernible in printed form, or the mystery commercial. The one that leaves you wondering ‘what were they even promoting’? International advertisers use the mystery commercial formula frequently, surely it’s to overcome a multi country language barrier. However, my feeling is that the message is forgotten immediately. There being no lasting anchor planted during viewing. That would be especiallyRead More →

Default Text Align – Left Align This is a paragraph. It is left aligned. Because of this, it is a bit more liberal in it’s views. It’s favorite color is green. Left align tends to be more eco-friendly, but it provides no concrete evidence that it really is. Even though it likes share the wealth evenly, it leaves the equal distribution up to justified alignment. Center Align This is a paragraph. It is center aligned. Center is, but nature, a fence sitter. A flip flopper. It has a difficult time making up its mind. It wants to pick a side. Really, it does. It hasRead More →