Bad Ads
Bad ads? If you’ve been around more than 30 minutes, I’m almost certain that you have encountered bad ads. Print, broadcast or social — they exist….. Beautifully designed ads that are diminished by omitting the phone number, physical address, or reducing text so small that it becomes indiscernible in printed form, or the mystery commercial. The one that leaves you wondering ‘what were they even promoting’? International advertisers use the mystery commercial formula frequently, surely it’s to overcome a multi country language barrier. However, my feeling is that the message is forgotten immediately. There being no lasting anchor planted during viewing. That would be especiallyRead More →